Alert Today

The Alert Today, Alive Tomorrow campaign, led by the Florida Department of Transportation (FDOT), focuses on promoting safe driving practices and reducing traffic fatalities in Florida. This initiative raises awareness about traffic safety issues and encourages responsible behaviors on the road, particularly in Miami-Dade and Monroe counties. The campaign aims to decrease distracted driving, boost seatbelt usage, deter impaired driving, and enhance pedestrian and bicycle safety. By employing educational materials, public service announcements, and outreach programs, the campaign educates drivers, passengers, pedestrians, and cyclists. FDOT underscores the importance of staying alert while driving, adhering to traffic laws, and respecting fellow road users to help achieve the overarching goal of reducing traffic crashes and fatalities statewide. The campaign runs annually from July through September.